Consistency: The Story of KLVE, K-Love 107.5 FM

Radio brands are a part of daily life in Los Angeles. However, some brands transcend their category and become a part of LA culture.

K-Love in Los Angeles is instantly recognizable. The name and logo represent Spanish-language radio. It’s not just because K-Love was the first Spanish-language FM, debuting in 1972.

While K-Love has been part of the fabric of LA’s rich and diverse Hispanic community, it has managed, like many iconic brands, to keep its classic fundamentals intact while staying fresh, contemporary and “today.”

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Product Categories

WIRELESS

“Cellphone sales are falling, manufacturers have announced thousands of layoffs and wireless carriers are finding it harder to acquire and keep customers…”

While wireless is expected to perform even worse this year, wireless growth industry-wide is also likely to slow.

Research suggests that U.S. Hispanics are more engaged with their mobile phones than non-Hispanics.

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AUTO

There is a clear opportunity for aftermarket specialty stores in markets with a large Hispanic population.

The key is to understand the needs of the Hispanic consumer and engage them in a dialogue by providing them with messaging and communications that are relevant to their purchasing patterns.

David Portalatin, industry analyst for NPD’s auto unit: “Hispanics are Active DIY Auto Aftermarket Consumers”.

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DENTAL

Dental health is important for your family, and it is important for everyone in your community.

Hispanic American communities would like to have more Hispanic American dental professionals.

As the fastest growing demographic group in this country, there is certainly a need to address the oral health care needs of Hispanic American patients.

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FINANCIAL SERVICES

Hispanics are a key growth segment for the financial services Industry.

2009 will be a year of continued growth and increasing opportunities for Hispanics.

Hispanics maintain optimistic outlook during recessionary times while also striving to improve their lives and communities.

Less burdened by debt, Hispanic consumers’ actual and planned purchases stay steady.

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CHIROPRACTORS AND ALTERNATIVE MEDICINE

Hispanics appear to have the most positive attitudes towards alternative medicine and to be the most knowledgeable — they are less likely to report lack of knowledge, uncertainty about brands to trust, and concerns with medicine interference.

Today we find more parents bringing their children to chiropractors for day-to-day health concerns we're all familiar.

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LEGAL SERVICES

Today, law firms have a unique opportunity to tap into one of the fastest growing consumer segments in the U.S. marketplace - the Hispanic population.

Will Also Fuel Growth in Small Business Ownership.

Over the next 10 years, Hispanic-owned businesses will be the fastest-growing component of the business end-user market in the United States, and their rate of growth is projected to be almost three times that of overall U.S. firms.

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DISCOUNT STORES

While price is not always the primary driver in decisions about where to shop and what to buy, Latinos do seek bargains.

An increasing number of Hispanics shopping at discount stores creates growing opportunities for the industry.

Hispanics are essential to driving sales growth for your business.

Exercise the marketing power of Univision to connect with this valuable consumer.

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Hispanic Facts

THE CHANGING FACE OF AMERICA

The latest trends in population growth, A look at our ethnically diverse nation.

Trends and growth patterns.
The Hispanic market.
Demographic shifts impact product consumption.

Our Future Is A Minority-Majority Nation, Hispanics alone will comprise 30.2% of the U.S. population by 2050.

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THE HISPANIC VOTER

Citizenship Drive Drew More Applications Than U.S. Can Process

Univision launched "Ya Es Hora! Ciudadania!" (It's About Time! Citizenship!). The campaign was integrated into local newscasts and aired in public-service announcements throughout the day in cities across the Country.

42% of Current California Registered Latino Voters registered in the past 8 years.

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