HOW CAN WE HELP YOUR BUSINESS ?

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THE HISPANIC OPPORTUNITY

WIRELESS OVERVIEW

“Cellphone sales are falling, manufacturers have announced thousands of layoffs and wireless carriers are finding it harder to acquire and keep customers…”

“…While wireline is expected to perform even worse this year, wireless growth industry-wide is also likely to slow. That could wallop the bottom lines of both Verizon and AT&T.” Research suggests that U.S. Hispanics are more engaged with their mobile phones than Americans overall. Some 71% of Hispanics consume content on their cellphones, compared with the market average of 48%, according to ComScore M:Metrics.

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AUTO MARKET INDUSTRY

Hispanics Are A Key Growth Segment For The Auto Aftermarket Industry
“There is a clear opportunity for aftermarket specialty stores in markets with a large Hispanic population. The key is to understand the needs of the Hispanic consumer and engage them in a dialogue by providing them with messaging and communications that are relevant to their purchasing patterns.”
David Portalatin, industry analyst for NPD’s auto unit: “Hispanics are Active DIY Auto Aftermarket Consumers” 2/09/09
Auto Performance is Important to Spanish-Speaking Consumers
When comparing auto services across top markets…
• Paint/Body Work/Car Stereo Installation is most popular in Miami
• Regular maintenance (tires/oil) ranks top in all markets
• Brake/Muffler repair is strongest in Chicago
• Larger maintenance repairs (transmission) is highest in New York
with Los Angeles not far behind

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PRIVATE DENTAL CLINICS

Hispanics Are A Key Growth Segment for Private Dental Clinics
Dental health is important for your family, and it is important for everyone in your community. Hispanic American communities would like to have more Hispanic American dental professionals.
As the fastest growing demographic group in this country, there is certainly a need to address the oral health care needs of Hispanic American patients.
Hispanics brush their teeth more frequently than do other ethnicities…they are significantly more likely to brush their teeth with toothpaste four or more times per day.

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FINANCIAL SERVICES INDUSTRY

Hispanics Are A Key Growth Segment For The Financial Services Industry

2009 will be a year of continued growth and increasing opportunities for Hispanics

Hispanics maintain optimistic outlook during recessionary times while also striving to improve their lives and communities

Less burdened by debt, Hispanic consumers’ actual and planned purchases stay steady

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CHIROPRACTORS AND ALTERNATIVE MEDICINE

Hispanics Are A Key Growth Segment for Chiropractors and Alternative Medicine
Hispanics appear to have the most positive attitudes towards alternative medicine and to be the most knowledgeable — they are less likely to report lack of knowledge, uncertainty about brands to trust, and concerns with medicine interference.
Today we find more parents bringing their children to chiropractors for day-to-day health concerns we're all familiar with:
Colds, sore throats, ear infections, fevers, colic, asthma, tonsillitis, allergies, bed-wetting, infections, pains, falls, stomach-aches, and the hundred and one little and big things children go through as they grow up.

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CHANGING FACE OF AMERICA

Review the latest trends in population growth
A Look At Our Ethnically Diverse Nation.
Trends And Growth Patterns.
The Hispanic Market.
Demographic Shifts Impact Product Consumption.
Our Future Is A Minority-Majority Nation, Hispanics alone will comprise 30.2% of the U.S. population by 2050. If we add Asian-American, African-American and Hispanics, these 3 groups will account for 50% of the total U.S. population by 2050
The future is now, three States in the U.S are already minority-majority states.
58% New Mexico
58% California
53% Texas

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HISPANIC VOTER

Citizenship Drive Drew More Applications Than U.S. Can Process
Univision launched "Ya Es Hora! Ciudadania!" (It's About Time! Citizenship!). The campaign was integrated into local newscasts and aired in public-service announcements throughout the day in cities across the Country.
42% of Current California Registered Latino Voters registered in the past 8 years.
In California, 1,235,119, or 29% of the Democratic Presidential Primary voter was Hispanic vs. 16% in the 2004 Primary

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LEGAL SERVICE INDUSTRY

Today, law firms have a unique opportunity to tap into one of the fastest growing consumer segments in the U.S. marketplace - the Hispanic population.
Will Also Fuel Growth in Small Business Ownership
Over the next 10 years, Hispanic-owned businesses will be the fastest-growing component of the business end-user market in the United States, and their rate of growth is projected to be almost three times that of overall U.S. firms
The rate of work-related injury death is 25 percent higher in Hispanics compared to all workers. Most striking is the especially high rate for foreign-born Hispanic workers.

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DISCOUNT STORES

While price is not always the primary driver in decisions about where to shop and what to buy, Latinos do seek bargains.
An increasing number of Hispanics shopping at discount stores creates growing opportunities for the industry.
Hispanics are essential to driving sales growth for your business.
Exercise the marketing power of Univision to connect with this valuable consumer.

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SUCCESFUL PROJECTS

TESTIMONIALS

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